Responsive Web Design for Restaurants | Chris Marsh, vectorocket.com
Responsive Web Design for Restaurants
There is no doubt that the number of smartphone users in America is on the rise. According to Nielsen’s new U.S. Consumer Usage Report 2012, 56 percent of Americans owned a smartphone as of Q3 2012. An early 2010 ITU (International Telecommunication Union) report said that with the current growth rates, web access by people on the go — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.
When we look at all the mobile Internet usage data, we discover that restaurants fair very well. According to eMarketer, 24 percent of mobile searches in 2012, were for restaurants, the largest share of any category. Of those searches, nearly two-thirds (64 percent) purchased their meal within an hour of their search. Overall, 85 percent of smartphone users eventually converted. If restaurants want to convert mobile users into customers, they need provide a mobile friendly experience.
Living in a big city where eating out is the norm, I find it challenging to look up a restaurant’s website on a mobile device. Many restaurants use Flash based websites. Unfortunately, if you are an iPhone user like me, the two are not compatible with each other (click here for an article by Steve Jobs in 2010 about the iPhone not supporting Flash). Some restaurants have menus that have been scanned from the printed version and are hard to read, while others have websites that simply don’t fit on smaller screens. Time and time again, I find that restaurants are not giving their prospective customers a mobile friendly experience. If you aren’t set up for mobile, then you are missing out on sales.
The question is, what can restaurants do to change this? The answer is responsive web design for restaurants. Responsive web design makes your website instantly adapt to mobile devices. A user will get nearly the same experience on a mobile website as they would on their desktop computer. Check out the two screen shots below:
Website on a laptop computer:
The same website as above, but optimized for mobile using responsive web design:
Can you see the advantage? If a website is not coded using responsive web design, the user would have to zoom in and out constantly to find the desired information. As demonstrated above, responsive web design optimizes a website for both platforms (desktop and mobile). The magic is all in the code. If you are viewing this blog post in a desktop browser, simply ‘grab’ the bottom right corner of the web browser and pull it in and out using your mouse. You will see that the content within the web page adjusts with the size of the browser window. All CMS based websites created by VECTOROCKET use responsive web design. If you are interested in finding out more, contact us today!
The SEO Formula | Chris Marsh, vectorocket.com
The SEO Formula
When it comes to SEO (search engine optimization) and web rankings, many people don’t know where to start. Some believe the only way to be found on the web is to pay thousands of dollars on keywords and advertisements. Does the money even justify the results? Others believe that simply loading your website with meta keywords is a great place to start. According to Matt Cutts, with the Search Quality Team at Google, meta keywords are not used by Google in its web search ranking (read more here). Apparently, the same is true for the other major search engines like Yahoo! and Bing (read more here).
The question is, what does a small business do when they want to increase their web rankings? The answer is to follow The SEO Formula:
- Start with a content management system or CMS based website.
- Think of each blog post or page as one topic and one topic ONLY.
- Think of a focus keyword/phrase that best describes the one topic.
- Use the focus keyword/phrase in your heading, page title, page URL, meta description and in the main content of your page.
That’s it! Can you tell what my focus keyword/phrase is in this blog post? I’ve already used the phrase three times. If you guessed “The SEO Formula”, you are correct! Note that I used this focus keyword/phrase in my article heading, page title, page URL and meta description.
I bet you are ready to see some results. In May of 2013 I created a blog post called “Professional Looking Name Badges”. The blog post title was also used as my focus keyword/phrase and was used five times in the blog post. Let’s take a look:
After typing the focus keyword/phrase into the search bar, I came up with these amazing results:
As you can see from the graphic above, out of 41,600,000 results the blog post is #3 on the first page! Pretty impressive, huh? Some companies spend a lot of time and money trying to get on the first page and in the top three results of a web search. In addition to ranking #3 on the first page, if you click Google images using the same search phrase you will see a photo I used in the blog post. See below:
Every CMS website we build uses The SEO Formula and includes advanced SEO features that increase web rankings and get you the results you deserve. If you are interested in VECTOROCKET MEDIA, LLC developing a website for your business, contact us today.
Name Badges Turn Employees into Ambassadors | Chris Marsh, vectorocket.com
Professional Looking Name Badges
A client of mine was in need of some name badges for a promotional event they were having for their top sales performers. After listening to the customer about what was needed, I realized quickly that traditional paper name tags that attach using a pin or lanyard wouldn’t be enough. My first thought was engraved metal, but that takes time and costs much more than your standard name tag. After doing some extensive research, I found some very professional looking name badges that simulate the look of engraved metal. Not only that, they use signature magnetic fasteners that leave jackets and shirts intact. These professional looking name badges are durable and designed to keep up with active employees at the work place. The badges look permanently engraved, but are personalized with clear labels called inserts that we can print for you. This is ideal if you have a high employee turnover and don’t want to pay for new name badges every time you hire.
The name badges worked out great for my client and added a sense of professionalism to the event. I soon realized the importance professional looking name badges can have on a company’s overall brand. Name badges immediately identify your employees or co-workers as ambassadors of your brand. Why not impress your clients and peers with sleek, professional looking name badges that showcase your team and your brand in the best way possible? Want to improve your brand by using these professional looking name badges? Contact us today!
Tradeshows and Events
Entrepreneurs and Consultants
Small Business Owners
Sales and Marketing Reps
Real Estate Agents
Networking, Parties and Social Gatherings
Image of magnetic fastener:
The First Chance to Create the First Impression | Ronil Ghosliya, bestdesignpractices.com
“Year 2013 is all about ‘Simplicity’ and ‘Minimalistic’ designs. No unnecessary frills, padding, drop shadows – just the facts. And this makes the whole concept of web designing more realistic, although the core concept of web designing remains the same and i.e. easy navigation and information centric.”
Viktor Hertz Transforms Apple Inc.’s Emblem in Dozens of Ways | Jason Soy, trendhunter.com
“Among the many things Viktor Hertz fuses with the Apple Inc. logo are Mickey Mouse’s ears, a disco ball, a globe, a telephone, a diamond and even the rings of Saturn. Hertz pairs these modified images with reworked slogans that parody Apply Inc.’s corporate motto.”
Stock Logos Predicts How Companies will Look Over Time | Matt Ho, trendhunter.com
“What’s interesting is how the future appears to indicate that the look of labels will head towards a simplistic, minimalist approach. Since Starbucks and Apple have pretty much been doing that these last couple of years, I really wouldn’t be surprised if companies decided to strip down their logos to the bare minimum.”